Baseline
Balanced sequence with rooms early, followed by differences, farm and services. Emotional and easy to understand.
Open version ↗Direct comparison
Five versions. Different consequences.
The tests isolate different decisions: sequence, visual system, mobile use and an alternative narrative concept. This makes clear which changes improve orientation and which mainly change character.
Change 1
Explains the difference before showing the rooms. The positioning becomes clearer, but the concrete offer arrives later.
Open version ↗Change 2
Keeps the content and sequence, but creates more editorial contrast and a less domestic tone.
Open version ↗Change 3
Shorter entry, earlier room choice, horizontal room browsing and a permanently accessible availability action.
Open version ↗Change 4
Builds the page as a narrative contrast between airport proximity and arrival in the landscape. Stronger idea, less conventional orientation.
Open version ↗VersionMain strengthMain risk
BaselineBest overall balanceLess distinctive than the alternative
LogicClearer differentiationRooms appear too late
DesignStronger visual profileSlightly less personal
MobileFast orientation and booking pathMust remain connected to the desktop identity
AlternativeStrongest narrative ideaRequires more disciplined imagery and copy
Recommendation
Use the baseline as the structural foundation. Add the mobile logic and selected elements of the alternative dramaturgy.
The baseline gives rooms and offer the right priority. Change 3 improves the mobile path substantially and should be transferred into the final responsive system. Change 4 contains the strongest opening idea, but should not replace the entire baseline structure. Its contrast between airport proximity and arrival in another world is valuable for the hero and selected transitions. Change 1 delays the rooms too much. Change 2 is visually interesting, but offers less strategic gain than the mobile and narrative improvements.